Both are important to help search engines and users understand the purpose of a page. The meta description is a short summary of the page that appears under the title on search results. Every page has a title tag which appears in search results as a headline. Meta tags are one of the most important on-page seo factors - specifically page titles. Google advises that you use first-party cookies instead. Avoid session IDs: When possible, avoid the inclusion of session IDs in your URLs, as they produce an avalanche of URLs for the same page.For example, if a page is about coffee bean grinders, use the URL Use hyphens between words: Hyphens make URLs more readable.The better they understand the purpose of your page, the more likely they are to click on the search result. If a page URL is a long string of random letters and numbers, that doesn’t help users understand your page. Also, Google often shows URLs in search results. Be succinct: Keep your URL structure short and easy for search engines to understand.Use real words: Use real words in your URL instead of the numbers and characters that some content management systems pump out.Consider intent: In addition to main keywords, use descriptive words to help convey the purpose or intent of a page.Include a keyword: Include your primary keyword in your URL to help search engines and users understand page content. Google has explicitly stated that URLs help them better understand what a page is about.
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